Amazon is working to school customers on potential scams ahead of the holiday shopping season. The online retail giant is especially urging shoppers to be vigilant of impersonation scams, where scammers pretend to be representatives of Amazon and steal personal information or money.

Log into Amazon and check your “ message center ” to view all correspondence from the company. “If the email does not appear in Message Center, then it was not sent by Amazon,” it said. It’s an effective way to ensure you’re never tricked by a scammer impersonating the retail giant.

Black Friday, one of the biggest shopping days of the year, should be a big business event for AI-powered shopping search startup Dupe. People looking for a bargain can use Dupe to search for items across lots of shopping sites—including Amazon—either by typing in phrases to describe what they

While sales trends have been shifting, the best bargains may still be from Black Friday through Cyber Monday. That may be especially true for big ticket items, seasonal merchandise and the latest trendy products.

Black Friday was the ultimate consumer holiday, all about getting great deals and discounts. But now Black Friday doesn’t just last 24 hours; it lasts five days.