Google Analytics has quietly changed the terminology they use within the reports to change what they call "visits" and "unique visitors." Now, visits is named "sessions" and unique visitors is named ...

Last Thursday, Google announced how they have made a change to how they define a session. Before Thursday Google Analytics ends a session when: More than 30 minutes have elapsed between pageviews for ...

When designing and developing a website, properly measuring a website’s ongoing performance is an important step to ensuring your marketing plans are giving you desired results. Since the introduction ...