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Report: Surfing Pumps $194 Million Into Santa Cruz Economy But Sea Level Rise Could Threaten That

Santa Cruz, California is renowned for its waves. And those waves don’t just provide leisure to surfers. They pump cold, hard cash into the pockets of residents. A new report by Save the Waves ...
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What’s a Wave Worth? New Study Finds Santa Cruz Surfing Accounts for $200 Million Annually

How much is surfing worth to a community? In this case, it's not a metaphorical or emotional question. It’s financial. A newly released, first-of-its-kind study has a science-based deep dive into that ...
East Bay Times

Surfing generates nearly $200 million a year for Santa Cruz — and coastal changes could put it at risk

In the summer of 1885, three teenage Hawaiian princes visiting Santa Cruz dragged hand-hewn, 17-foot redwood boards — each weighing more than 200 pounds — across the sand at Main Beach. Riding waves ...
Santa Cruz Sentinel

Santa Cruz County | New report explores relationship between sea level rise and surfing

SANTA CRUZ — The local nonprofit Save the Waves Coalition released a report Tuesday that shows how sea level rise could affect Santa Cruz County surf breaks and the local economy. “Surfing is more ...