Building on the successful Publica by IAS and Samsung Ads partnership, Samsung Ads has renewed its exclusive partnership with Publica to power their global CTV ad serving. CTV advertising is ...

Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, ...

For nonprofits, reaching audiences through connected is often out of reach. They have limited resources, a lack of control over audience targeting, and it’s hard to effectively measure impact. But ...

No brand is universally known, even ones considered to be “household names.” Fly across the ocean, or even the country, and you’re bound to discover that something you thought was ubiquitous was ...

Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for advertisers to reevaluate traditional TV models and re-centre the consumer in the ...

In July 2021, Samsung Ads released a study that concluded that TV advertisers generally should be allocating about 40% of media budgets to ad-supported streaming to minimize overexposure to ...