Thousands gathered at the American Dream mall in East Rutherford on Sept. 6 to see a popular father-and-daughter social media duo promote their new skin care brand. However, many were left ...

It was quite the scene at American Dream Mall Sept. 6: Thousands of tweens, crammed into the Dream Stage atrium or running five deep at the railings on the two tiers overlooking the atrium, all ...

When I sat down with Salish and Jordan via Zoom, I asked Salish if it’s strange that YouTube videos surrounding her dating life garner tens of millions of views. She laughs. “Well, when you put it ...

Gulp. If that headline bloomed a pit of dread in your stomach, you're not alone. The beauty brands are coming for our kids. For the uninitiated, the news is this: Salish Matter, 15-year-old daughter ...

As Sephora's demographic skews younger thanks to so-called "Sephora kids" clamoring for prestige skin-care products, the retailer is catering to this burgeoning beauty consumer by welcoming ...