Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

CASSELTON, N.D. - Lauren Oberholtzer's fingers fly as she methodically weaves an intricate pattern out of colorful rubber bands. Within minutes the Casselton 10-year-old has created a fun, stretchy ...

Kids are making "friendship" bracelets from tiny multi-colored rubber bands. Stores can't keep the supplies in stock. (Sue Gleiter, PennLive.com) For a Monday evening the A.C. Moore craft store in ...

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. The Rainbow Loom is currently Amazon.com's #1 best seller in Toys & Games. At ...

Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible/virtual ...

In this era of babies playing with tablets and young teenagers living and breathing social media, it seems curious to find that rubber bands are a big thing. Playgrounds and living rooms are under ...

The hugely popular Rainbow Loom craft kit has spawned many imitations, and there are questions whether these colourful bands - real and fake - are safe for children. Spring Singapore is investigating ...