Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...
Evan Hovorka, head of retail media products at Albertsons, was hired by the grocery store chain nine months ago after a 17-year stretch at Target. He joined Albertsons shortly after it added former ...
The Raley’s Companies has launched an in-store retail media network with Grocery TV across 208 stores in California, Nevada ...
Marriott broke ground earlier this month by launching the hospitality industry’s first media network. It is unlikely to be the last hotel owner to do so, and marketers shouldn’t be surprised if other ...
Ulta Beauty unveiled a retail media network that leverages data from a rewards program the company claims is the largest in the beauty category, per a press release. The new UB Media platform draws on ...
With grocery shopping increasingly a digital affair, supermarket giant Albertsons Cos. has launched a retail media network called the Albertsons Media Collective. Developed with digital advertising ...
Operators can generate revenue by either creating their own or joining an aggregated network. With roughly 160 million people shopping the channel each day, convenience stores are an ideal space for ...
It’s no secret that retail media is reshaping the advertising space in a big way: The retail media sector is now a $50 billion market, up from $13 billion in 2019. Large retailers like Amazon, Kroger, ...