Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

The AI revolution has transformed behavioral and cognitive research through unprecedented data volume, velocity, and variety (e.g., neural imaging, ...

Each of these courses include a research requirement designed to provide students with some understanding of the methods and procedures used to conduct psychological research. To satisfy this ...

Introductory Psychology (PSY 100), Human Social Behavior (PSY 250), Research Methods (PSY 323), Health Psychology (PSY 427), and Social Bases of Behavior (PSY 523). Social, health, and positive ...