Perhaps for any relationship to be enduring it has to be built upon the edifice of relevance. In fact, in almost every single human interaction, the element of relevance is critical. The lack of ...

Audit is losing value in the eyes of our clients. It’s becoming a commodity. That decline in value corresponds to a lack of relevance. Business moves fast today, so how relevant is a set of financials ...

To stay relevant, firefighters must see themselves as career-long students. Learning should not stop at graduation from the recruit academy; instead, graduation marks the beginning of a firefighter’s ...

Forbes contributors publish independent expert analyses and insights. Matt Gandal examines how education can drive economic mobility. The recently announced results of the National Assessment of ...

A new thought paper has been released by WARC Advisory and entertainment platform TikTok. The power of connective media: Unlocking impact through personal and cultural relevance explores how brands ...

When email was first created in 1965 it was used as a method to communicate between time-shared mainframe computers. Email has rapidly evolved since then, with the evolution of rich desktop clients, ...

An industry never remains the same for too long. There will always be new trends or developments on the horizon, and if a brand doesn't evolve, it will soon be forgotten. However, there are ways to ...