Well, Tim Tebow's name is everywhere else in New York ... why shouldn't it be in Nike Inc v. Reebok International, U.S. District Court for the Southern District of New York No. 12-2275? That's the ...

Tim Tebow has only been a New York Jet for one week, but he’s already the subject of a legal battle between two of the most powerful names in the sports business world. Nike filed a lawsuit against ...

Authentic Brands Group (Authentic) has appointed Daniel Schachne, who most recently served as general manager of Jordan Brand ...

Reebok making fun of the Nike Metcon series. / Via Reebok Reebok making fun of the Nike Metcon series. / Via Reebok A dormant sneaker war is heating back up. The decades-old battle between Reebok and ...

While highlight reels replay touchdowns and bone-rattling tackles, the quieter work of special teams often sets the stage for those moments. On... The contentious war of words between apparel ...

While the NBA is notoriously overdramatic, Phoenix Suns guard Devin Booker is one of the few exceptions. Fans love Booker for his easy-going persona and relatable fashion style (and, of course, his ...

Two years of trash talk and prevent defense suddenly petered out in the National Football League last month when Nike ended its opposition to a rival's hat, capping a baffling marketing war that was ...

There’s plenty of room for healthy competition when it comes to your training. Whether aiming to beat a training partner’s time or best your latest P.R., a little bit of gamesmanship is always a nice ...