Understanding Blue Ocean Strategy: Definition, Features, and Examples

Discover how blue ocean strategy is an uncontested market space with innovative opportunities, contrasting with red oceans.
Forbes

Using Consumer Problems To Find Blue Oceans

In their 2005 best-selling book Blue Ocean Strategy W. Chan Kim and Renée Mauborgne explicate two types of market growth strategies: red ocean strategy and blue ocean strategy. Unlike other ...
Harvard Business Review

Blue Ocean Strategy and Red Ocean Traps

Renée Mauborgne of INSEAD explains how a landmark idea is evolving. She is coauthor, along with W. Chan Kim, of “Blue Ocean Strategy, Expanded Edition (2015).” Renée Mauborgne of INSEAD explains how a ...
Forbes

Looking For A Blue Ocean Strategy? Consider These Three Risks

The basic message of Blue Ocean Strategy is that organizations should not try to compete in existing markets (red oceans) but rather create or find new markets where competition does not yet exist ...
Harvard Business Review

From Blue Ocean Strategy to Blue Ocean Leadership

Blue Ocean Strategy, by Renee Mauborgne and W. Chan Kim (Harvard Business School Press, 2005), conceived of a new way for companies to drive profitable growth: by creating uncontested market spaces ...
Searchenginejournal.com

How To Identify The Blue Ocean For Link Building Strategy

Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. This article serves as a tool to think about link building differently. Planning and executing link ...