Answer: Actually, as you'd expect, people really like humorous ads. But, they have proven more appropriate in ads for products that people are not really involved in (that is, products that they don't ...

Earlier this week, in an analysis of how TV ads have changed in the 70 years since they first appeared on UK TV, Kantar’s Lynne Deason ran the numbers for us on what she called a “dramatic decline” in ...

From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

Given his pedigree playing such characters as Captain Jean-Luc Picard and Professor Charles Xavier, when Patrick Stewart issues an instruction, one’s automatic instinct is to follow it. However, in ...

I’ll be glad when the Medicare open enrollment period ends on Dec. 10, bringing a merciful pause to the flood of ageist television ads that saturate the airways each year at this time. The worst are ...

With the rise of "cozy gaming" culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...

From the hit sitcom Friends to multiple Adam Sandler movies, Jennifer Aniston has been a comedy queen for decades. Now, she’s ...

This was a fair enough bit of commentary on social media recently about our recent Wilkinson Sword work and a valid question that’s worth unpacking. After all, razors and shaving are not inherently ...