“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Marilois Snowman, CEO and founder of Mediastruction. After this exclusive first look ...

Ahead of Advertising Week, YouTube will be announcing Video Reach Campaigns, which offer brand marketers “simpler ways to drive growth across the customer journey with video,” according to a blog post ...

A video commemorating the conclusion of the Halo: Reach multiplayer Beta has been released by Bungie, and you can get it below the break. It highlights "memorable moments" created by the 2.7 million ...

VRCs now include in-feed and shorts ads, offering marketers a more diverse and effective approach for reaching their target audience. Google has rolled out additional formats for Video Reach Campaigns ...

None of this should be new information, right? But much like reach campaigns, sometimes repeated exposure leads to eventual action. If you’re inspired to ramp up your investment in video, let’s roll ...

Google Ads introduces in-feed and Shorts ads in multi-format ad options. VRC uses bumper ads and skippable in-stream, non-skippable in-stream, in-feed, and Shorts ads to reach more audiences.

“Can we balance public good with our bottom line? Or are we consigning ourselves to adopting the playbook written by companies optimizing for advertising revenue and user addiction?” The industry is ...