"Rage bait" is the Oxford Word of the Year.Dilara Irem Sancar/Anadolu via Getty Images "Rage bait" is the Oxford University Press' Word of the Year. I worry: Will overexposure to the concept of rage ...

Oxford named "rage bait" the word of the year for 2025. Rage bait refers to online content created to evoke anger by being frustrating, to boost online engagement. In 2022, the word was first used to ...

If you've spent any amount of time online, you've likely encountered rage bait, and may not even know it. But rage bait is becoming much more common, according to the Social Switch Project, to the ...

Wiznura's research found that general social media comment sections were far more likely to contain what researchers describe ...

You’re scrolling through Instagram when you see it: someone mixing entire bottles of bleach, Pine-Sol and dish soap into a toxic stew to “clean” their sink. Or maybe it’s a recipe video where the ...

I have bad news for my fellow rage baiters: We may be seeing the peak of the rage-bait bubble. I'm advising you to exit your rage-bait positions and go long on earnest posting through at least 2027.

Clickbait relied on curiosity. Rage bait relies on us, knowing that if content makes you angry, you spend longer with it, share it more often, and return to the platform quickly.

"Rage bait" is the Oxford University Press' Word of the Year. I worry: Will overexposure to the concept of rage baiting kill it off? I say SELL on rage bait and BUY on earnest posting for 2026. I have ...