M&M's is adding Purple to its cast of characters in the first change for a decade. Candymaker Mars Wrigley said the new member represents "inclusivity" and "acceptance". Purple has "self-awareness" ...

A new purple M&M has joined the bag! "Purple" is the chocolate candy's first-ever female peanut M&M and its newest character for the first time in a decade, the brand announced Wednesday, Sept. 28.

M&M’s has a new "spokescandy" and she’s joining the brand’s iconic cast of characters. The new character – whose name is Purple – resembles a peanut M&M candy piece and she was designed to represent ...

M&M's is introducing a new character and spokes candy named Purple for the first time in 10 years. Purple is designed to represent acceptance and inclusivity, and is known for her earnest ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (WXIN) – For the first time in a decade, the ...

When you grab a regular bag of M&M's, the colors will remain the same: red, orange, green, blue, yellow, and brown. But for the brand's advertising campaigns, there's a new color on the block: Purple.