Martha and just one of her stashed bottles of Pure Leaf tea for the new line up of ads in the digital campaign. “I had seen this particular bottle in many of my friends’ refrigerators. My banker has a ...
Pure Leaf is looking to deconstruct can-doer attitudes with a campaign that leverages a mix of TV, digital content and experiential elements. The move aims to position the PepsiCo marketer as more ...
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