Human beings are inherently social, as evidenced by the invention of communication technologies from the telephone to social media platforms like TikTok and Instagram. Once you understand that the ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

CG Life has gathered up its public relations and social media teams to create a strategic communications group—and persuaded a managing partner from MacDougall Advisors to join the new unit. Marketing ...

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made ...

Ready to harness the power of social media marketing for your nonprofit? Learn to work smarter, not harder in achieving the goals for your organization. Ensure alignment surrounding social media ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

When someone says “crisis PR,” most people will probably think of a catastrophic event, such as a natural disaster, or a personal or professional scandal. Those can happen to businesses at times, but ...

If you are not currently in School of Communication and would like to switch to a public relations and social media management major, please meet with the School of Communication academic advisor.

RMG, a Los Angeles-based PR agency whose high-profile clients include Shaquille O’Neal, works with Fortune 1000 companies as well as celebrity talent. Big-name brands including Pennsylvania chocolate ...

Major: Communication and Media Studies Courses required for major: 12 Capstone requirement: CMS 400 or 440 Minor: Communication and Media Studies The major in Communication and Media Studies with a ...

Leverage public relations to enhance your business's visibility, credibility, and competitive edge. Discover strategies for effective PR in your marketing plan.

What Can I Do with My Communication Degree? Our graduates have a wide variety of career options awaiting them. Knowledgeable, skillful communicators are an asset in many industries, including ...