Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions.

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Discover the essentials of media buying, from negotiating ads with media outlets to understanding programmatic trends, to optimize your advertising strategy effectively.

As e4m dentsu report projects 19 percent CAGR by 2027, industry leaders decode how AI, premium supply and audience-first planning are reshaping advertising economics ...

New Suite Mitigates AI Governance Risk and Unlocks Programmatic Media Efficiencies NEW YORK, Nov. 25, 2025 (GLOBE NEWSWIRE) -- Compliant, a leading provider of data integrity signals in digital media, ...

NEW YORK—The Association of National Advertisers (ANA) is launching what it calls a comprehensive study of the programmatic media buying ecosystem to look into issues it believes exist like thin ...

The OAAA's new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.

One of the big takeaways from today's just-released second edition of the Association of National Advertisers' (ANA) programmatic supply chain report is that, less very well may be more. More ...

Generative AI has made significant strides in enhancing programmatic advertising by enabling hyper-personalisation and optimising ad creatives, placements, and bidding strategies. Ad giants like Meta, ...

In France, key digital ad market opportunities include the rise of retail media, driven by ecommerce integration, privacy-first targeting models adapting to European regulations, and the expansion of ...

JCDecaux Unveils World’s First Global Programmatic DOOH media Solution, enabling Worldwide Campaign Activations ...

Across 35-plus years in the media business, I’ve observed changing consumer behavior and the media strategies that follow it. Today’s consumer path to purchase is non-linear and more digitally ...