In the early days of a new product, the numbers we track—the metrics—shouldn’t be treated as verdicts. They’re not there to crown your idea a success or condemn it as a failure. Early metrics are ...

As large language models (LLMs) reshape how technology products are built and experienced, the way we measure success must also evolve. Traditional metrics like engagement, retention and feature usage ...

Too many of the standard metrics tracked by companies today are output metrics. As the name suggests, output metrics measure the outcomes, results or impacts you hope to achieve with your business.

As China continues to crack down on how companies handle user data, it’s time for the business world to think about what exactly they’re collecting and measuring. The country’s strict data privacy ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...