This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...
The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...
Coca-Cola saw organic revenue grow 5% in Q2 despite global unit case volume declining by 1%, per an earnings report. The company still expects to deliver 5% to 6% organic revenue growth this year.
Coca-Cola KO increased organic sales by 5% in the first quarter as a 6% price mix more than offset a 1% volume fall. Adjusted operating profit rose 15.0% as operating margin expanded 190 basis points ...
Coca-Cola is making a major change to its product line that will thrill some fans. The company is bringing back a nostalgic soda flavor, and a new report says it may be returning permanently. In ...
The Coca-Cola Company's KO recent revenue growth has been significantly influenced by its strategic focus on new product launches that cater to evolving consumer preferences. Innovations like Sprite + ...