Bad news, friends. Your subscribers spend less than 3-4 seconds deciding whether or not to open your email. And since at least 75% of folks first read email on their mobile device, it’s all too easy ...

Preheader text is HTML text that appears before or sometimes within the header of an email. It's important and growing in popularity because of the prevalence of image blocking by email subscribers ...

Last week, we sent out an email that had the following preheader: Not sure what you're looking at? Click here to View In Browser instead! We took a bit of heat for it on Twitter from a few folks in ...

Email remains one of the most stable marketing platforms: everyone has email and no one can take away your list. Maximize your email effectiveness—from Deliverability to Open Rates, Subject Lines to ...