Children are increasingly dictating household food purchases, with new research revealing that parents frequently succumb to ...

Could children's pester power (the influence kids have over their family’s eating behaviors) be a force for promoting positive and healthy eating behaviors at home? A study by researchers suggests ...

Children's pester power may contribute to improvements in their family's food environments. A new study highlights the potential for children to influence food consumption and habits at home. Children ...

The association of cartoon characters with HFSS food and drink must end, according to a fresh report out of the UK which has called on parents to share their view on child-friendly marketing. Parents ...

I CAN'T remember the last time I was standing by the sweets at my local Tesco checkout with whining kids and decided to save everyone's eardrums by shutting them up with a couple of Kinder Surprises.

Parents can often feel under pressure to buy their children the latest must-have toys and gadgets, but “pester power” often reaches its height around Christmas time. Never-ending wish-lists and ...

A London-wide study of school children's views has shown they profess to be keen recycler who put their parents to shame. Almost three quarters of the 11-18 year olds quizzed by Recycle for London ...

Representative image A few brands have cracked the oldest trick in parenting by getting kids to actually want the things that are good for them. From vitamins disguised as sweets to apps that make ...

British parents give in to “pester power” - to the tune of £4,576 a year, according to a new study. Research has revealed the extent to which modern parents feel pressure from their children to shell ...