Should marketers put efforts into 1-to-1 marketing when Gartner says marketers will abandon personalization efforts by 2025? Gartner predicts 80% of marketers will abandon personalization efforts by ...

DALLAS--(BUSINESS WIRE)--Monetate, the leading personalization platform that helps build personal and meaningful digital connections between brands and their global customers, announced today that ...

Gifting giant 1-800-FLOWERS.COM has completed its purchase of Personalization Mall, an e-Commerce provider of personalized products. The $245 million acquisition, first announced in February, includes ...

Personalization isn’t just marketing — it’s the key to making every shopper feel seen, and retailers can finally scale it. In A scalable framework for digital transformation in retail, I outlined ...