As a nation, we’ve had a long love affair with Italian beer. Peroni was the first to arrive in 1973. At first, it was imported exclusively by Peter Boizot, the pioneering founder of Pizza Express, who ...

Designed for those sweltering summer days when even the coldest beer can't keep up with the heat, Peroni Italian Beer Ice offers the perfect way to relish Italy's most beloved beer brand slowly, ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Molson Coors’ alcohol-free beer brand Peroni 0.0% is ...

Peroni Nastro Azzurro, an Italian beer owned by Molson Coors, launched its first TV campaign in two years this week. The campaign comes at a time when the demand for imported beers is growing, ...

SABMiller claims that £1 in every £4 spent on beer in London now goes on so-called ‘super-premium’ beer – that is beer that costs £4.15 a pint or higher. And that growth has been led by Peroni, which ...

This summer beer company Peroni Nastro Azzurro offers a classic Italian dessert with a boozy twist. The Italian lager has launched Peroni Italian Beer Ice, its take on the frozen treat. Traditionally, ...

Peroni Nastro Azzurro 0.0%, a beer brand from Asahi Europe & International, launched a new campaign March 12 as part of its multiyear partnership with Formula One racing team Scuderia Ferrari HP, per ...

Creative technology agency, SapientNitro has launched Stile Italiano,a blog for Carlton & United Breweries (CUB) premium Italian beer brand, Peroni. SapientNitro has transitioned Peroni from a ...

Launched in 2022, Peroni Nastro Azzurro 0.0% is the latest no-alcohol category innovation from Peroni Nastro Azzurro.