There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right to the point ...

If unicorn horns were pens, they would look like Bic for Her and they would still be mercilessly mocked by hilariously snarky Amazon reviewers. Freelance writer Amanda C. Kooser covers gadgets and ...

Imagine holding a pen that’s been in more hands than any other writing tool in the world—one that’s so iconic that it’s practically synonymous with putting pen to paper. For years, the BIC pen has ...

Finally, there's a lady’s pen that makes it possible for the gentler sex to write on pink, scented paper: Bic for Her. Remember to dot your i's with hearts or smiley faces, girls! That's the sarcastic ...

For anyone who loves writing by hand, there’s nothing like a good pen to give their penmanship a little boost. Though cursive handwriting is no longer a required part of current curriculums, and the ...

In 1944, Marcel Bich, a young Frenchman who had just finished serving in World War II, needed a job. He found work at a stationary wholesaler selling ink pots and quills. At the time, the ballpoint ...