PPC Trends 2026: AI, Automation, And The Fight For Visibility

Industry professionals share how they’re using AI tools without losing strategic oversight in today’s increasingly automated ...
Searchenginejournal.com

Why Your PPC Structure Should Mirror Your Business Model

A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...
Hosted on MSN

The end of SEO-PPC silos: Building a unified search strategy for the AI era

For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance. Both aimed to capture traffic but often worked in silos, optimizing toward ...
Search Engine Land

Ad Pricing For Ad Buyers

Search Engine Land » SEO, PPC & AIO Guides » Ad Pricing Guide » Ad Pricing For Ad Buyers Chat with SearchBot Ad pricing for ad buyers is at the same time both very simple and very complicated. Out of ...
Search Engine Land

Selling Ads On A CPC Basis

SEO, PPC & AIO Guides » Ad Pricing Guide » CPC Definition (Cost Per Click) » Selling Ads On A CPC Basis Chat with SearchBot The simple answer is: if you are able to optimise campaigns. CPC deals are ...