The campaign also helps reinforce the brand’s positioning built around ‘mental smartness’. The campaign revolves around five characters, each with a distinct personality trait– Smartini, Geekman, ...

The common creative formula for healthy products tends focus on the functional purpose. However, Ovaltine’s campaign takes a step back and aims to put the brand in the context of the big picture. The ...

Children worldwide are familiar with the rich, delicious taste of Ovaltine. This popular malted milk drink mix has been around since the early 1900s. Today, it's just as popular as it was decades ago.

Associated British Foods recently paid over $270 million to purchase the Ovaltine beverage line from Novartis AG, a Swiss conglomerate. What exactly is Ovaltine? Familiar to generations of kids as a ...

Ovaltine has many essential vitamins and minerals like vitamins A, D, and B, calcium, and copper. But it’s also high in added sugar, which can have negative health effects. Share on Pinterest WS ...