adexchanger

Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
Nasdaq

Can The Trade Desk Dominate the Open Internet With its AI Advantage?

In an environment where walled gardens like Google, Amazon and Meta dominate ad spend, The Trade Desk, Inc. (TTD) stands out as a strong contender in the open Internet. Using AI and data transparency, ...
adexchanger

‘Is The Open Internet Healthy?’ Magnite Reports CPMs Dipped In Q4

Magnite ended up with a scrappy 4% year-over-year growth rate in Q4 2024, after a sudden, unexpected drop in display and online video CPMs during November and December, which caused the company to ...
Campaign Asia

India’s digital shift: Open internet emerges as adland’s new frontier

India's digital landscape is buzzing with activity, with 640 million users diving into the open internet's diverse offerings. This space encompasses OTT/CTV, music streaming, online gaming, mobile ...