NEW YORK (AP) -- In one of the largest viral video ad campaign ever launched, Old Spice is swarming YouTube. The Procter & Gamble Co. brand released more than 180 videos featuring the campaign's star, ...

Every once in a while, a commercial is so unique, in-your-face, humorous or just plane out there that it moves beyond simply shilling a product and heads straight into the pop culture zeitgeist. Now, ...

New integrated campaign depicts how moms and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie. Old Spice gives the gift of ...

Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...

Old Spice ad campaign goes viral – and then some NEW YORK — In one of the largest viral video ad campaigns ever, Old Spice is swarming YouTube. The brand released more than 180 videos featuring the ...