(Reuters) - Toymaker Mattel is encouraging kids to return Barbies, Matchbox cars and MEGA Bloks they no longer play with to the company for recycling into new toys. The goal of the company's new ...

May 10, 2021, 10:55am EDT Updated: May 12, 2021, 9:12am EDT Mattel/Teri Weber The PlayBack program is part of a broader sustainability strategy and efforts to teach children about protecting the ...

If your children have outgrown their Mattel toys, the company said they'll take them. On Monday, the company announced the launch of their new toy takeback program called Mattel Playback, which is ...

There can be no doubt about Mattel’s eagerness to connect with younger parents. The company is leaning into two of Gen Z’s favorite interests, first with a novel new toy takeback program aimed at ...

Jeremy Hart played with Hot Wheels as a kid, but he eventually grew out of them and tucked the miniature cars away in a toolbox. Then nostalgia struck when he attended the Hot Wheels convention in ...

It’s in the hand-painted eyelashes on every Barbie doll prototype. It’s in the meticulous detail found on the millions of Hot Wheels and Matchbox cars made every year. It’s in the ingenuity of the ...