Could the simple act of sharing an Oreo cookie determine someone's destiny, change their fate and alter the course of their life as they know it? Newcomer Kacey Musgraves ponders that deep, ...

Having wrapped up a year of marketing celebrating its centennial, Oreo is onto its next creative push, with a major new campaign dubbed “Wonderfilled.” The fanciful, animated, decidedly upbeat ...

Perhaps all the Big Bad Wolf needed to avoid a path of death and destruction was an Oreo cookie. Likewise, maybe Dracula would have developed a taste for milk over gore if exposed to some ...

During last night’s episode of Mad Men, a 90-second animated commercial aired touting the “wonderfilled” nature of Oreo cookies. The storyline of the commercial was straight out of Laura Numeroff and ...

The new, animated Oreo 'Wonderfilled' ad features a cute and catchy pop jingle, which muses about giving a creme-filled chocolate sandwich cookie -- pretty much as American as it gets when it comes to ...

You've probably seen the animated ad featuring the catchy tune, which depicts how something as small as sharing an Oreo cookie can create a positive change -- like making the Big Bad Wolf a good guy!

Are you a print subscriber? Activate your account. 22 min 4 sec ago By E.B. Moss - 3 hours 3 min ago 3 hours 40 min ago 3 hours 40 min ago 3 hours 47 min ago By Ad Age Staff - 3 days 11 hours ago ...

The song was written by copywriters at Oreo's ad agency with Tegan And Sara in mind. They follow previous "Wonderfilled" singers Kacey Musgraves, Chiddy Bang, and Owl City. If you are appalled by this ...

Having wrapped up a year of marketing celebrating its centennial, Oreo is onto its next creative push, with a major new campaign dubbed “Wonderfilled.” The fanciful, animated, decidedly upbeat ...

Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 37 min ago By Ad Age and Creativity Staff - 5 hours ago By Ad Age Staff - 5 hours 32 min ago By Adrianne Pasquarelli - 5 hours ...