Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The way information is presented often determines how we ...

Earlier this month, in Milwaukee, as Republicans gathered to nominate Donald Trump for a third time, there was plenty of demonizing to be seen and heard on the convention floor. Signs that said “Mass ...

It’s been almost exactly 10 years since I first wrote a post on framing effects in this blog. A lot has happened since then, including a growing number of cross-cultural studies on decision-making and ...

Clever negative advertising works. That is reality. The tactic meets with media and pundit disapproval and spawns accusations of negativity, but the reality is that a clever negative ad can be ...

Penn is the founder and CEO of The Stagwell Group and formerly EVP Microsoft, CEO of Burson-Marsetller, and top advisor to President Bill Clinton. It’s quite popular to condemn negative advertising.