Dallas Mavericks forward Cooper Flagg is breaking NBA rookie records in the New Balance Hesi Low v2 basketball shoes.

Cunningham will join LeBron James, Kevin Durant, Giannis Antetokounmpo, Devin Booker and Ja Morant as signature Nike athletes ...

Steph Curry is officially a sneaker free agent after parting ways with Under Armour last week. Since then, he’s been seen sporting different brands of sneakers during games, and he was once again ...

Devin Booker's popular Nike Book 1 signature shoe has a new "Book 2" model on its way. The rollout for the Phoenix Suns' four ...

Just as NBA fans can always count on Milwaukee Bucks forward Giannis Antetokounmpo filling up the stat sheet every night, athletes can rely on his signature sneaker line year after year. Earlier this ...

Future Hall of Famer Steph Curry used his sneaker free agency to shine a light on Penny Hardaway and fellow former Magic star Shaquille O'Neal.

Los Angeles Lakers forward LeBron James picked out a symbolic pair as he makes his season debut against the Utah Jazz.

Golden State Warriors star Stephen Curry subtly honored Orlando Magic legends Shaquille O'Neal and Penny Hardaway.

Detroit Pistons All-Star Cade Cunningham will become the sixth active NBA player with a Nike signature shoe. Here's what we ...

This is article is reprinted with permission from Sneaker History, Nick Engvall’s Substack about sneakers, culture, and the ...

Stephen Curry surprised fans by choosing to wear a pair of retro Nike basketball shoes—specifically the Nike Kobe 6 Protro ...

Pistons star point guard Cade Cunningham will soon get a signature shoe from Nike as part of his new deal with the company.