The NBA is the first professional sports league to offer a live sporting event to fans in high-definition 3D in theaters around the country. Marguerite Reardon started as a CNET News reporter in 2004, ...

CHICAGO (Reuters) - The National Basketball Association is teaming up with Turner Sports and a digital hardware and software provider to broadcast a night of events associated with the U.S. sports ...

Those were only a handful of phrases I heard from my Syracuse sport management students the night of Feb. 27 while meeting at the school’s Bird Library to watch the Knicks-Celtics game via Xtadium’s ...

LOS ANGELES -- "NBA 2K15" is angling for a slam dunk with an innovative new way to put players in the game. The developers of the interactive basketball franchise are adding the option for gamers to ...

Can’t find tickets to the big game? This weekend, when the NBA’s best strut their stuff at the All-Star game in Las Vegas, the league will unveil what it hopes will become the next-best thing: a live, ...

With its All-Star Game taking place in the San Francisco Bay Area for the first time in 25 years, the NBA was keen to show off its techie side. Why it matters: The NBA has a broad global fan base, but ...

Owners of the Apple Vision Pro may get a lot more basketball content to watch using the headset, with the NBA Slam Dunk Contest offering a close look at a camera used to capture the immersive video.

It's like the trash talk is happening right next to you. The February 2009 NBA All-Star Saturday Night is coming to 160 screens in 80 theaters across America live, in 3D HD, courtesy of a partnership ...

During the 2022 Playoffs, there's an immersive 3D environment that will allow fans to follow games, play games and much more NBA.com Welcome to the NBA and Google Pixel Arena. Starting Saturday April ...