This lure’s metal lip not only holds up to whacking hard bottom, but can be tweaked so the bait’s action matches the musky’s mood. Musky lures are so important because, well, muskies are moody.

Most anglers don’t know what to think when they walk into a musky shop and are greeted with rows upon rows of strange-looking lures ranging in size, shape, and color. From massive rubber swimmers with ...

Our fishing lures for freshwater are Anise scented for maximum effectiveness and features realistic eyes to attract more fish underwater. The fins cause this large musky jerk baits to move erratically ...