Sometimes, being a “clean girl” means foregoing doing the dirty. Gen Z skincare fanatics are finding that participating in the “morning shed” — a social media trend that involves slathering on ...

In 2026, the strict “clean girl” look is becoming softer and more realistic. Instead of the shiny, glass-like makeup, people ...

I'll never start my days another way.

In the beginning, the ‘Clean Girl Aesthetic’ trend that was all over TikTok didn’t bother us. At the time, it seemed to champion a clean and minimalist beauty routine of dewy skin, fluffy brows and a ...