The metaverse had a global market value in 2021 of $22.79B with growth expected to continue at a compound annual rate of about 40% per year by 2030, according to the website GlobalData.

Real estate transactions within the metaverse are also trying to gain traction. “There’s definitely still transactions happening and parcels trading hands, but not a lot of activity,” said Zach Aarons ...

A scene from Hilton Honors’ metaverse commercial.. Photo: Courtesy Company The best place to meet your customers might be in a video game. This week, Hilton Hotels rolled out a new membership ...

The metaverse for entertainment and human interaction has been in the limelight ever since Mark Zuckerberg decided to rename Facebook as Meta. It is a vision of “a single, shared, immersive ...

CBRE built an office in the metaverse, where nobody will have a desk Just don’t expect the world’s largest commercial real estate firm to start brokering virtual land deals quite yet.

SAN FRANCISCO, May 28, 2025 (GLOBE NEWSWIRE) -- Veyond Metaverse, a pioneer in 5D XR real-time immersive communication technology, announced today that it has closed a strategic financing round ...

However, the metaverse as a business tool is far from being on solid ground. 2022 was a year of experimentation for marketers, and the odds are that will not change in 2023.

Facebook didn’t really start to ramp into the metaverse until 2019, nearly 25 years after Nvidia began its effort. Facebook seemed to focus more on consumers than businesses with its approach.

In other words, the industrial metaverse – with benefits that are readily understood in that economic sector – could become the testbed for commercial change on a much grander scale.

And while tech companies do have a record of moving toward interoperability and even making some standards open source, the metaverse is at the end of the day still a commercial opportunity.