When was the last time you were inspired by a B2B marketing campaign? When have you looked at a piece of B2B creative and thought, “They really get me”? Chances are, not recently. On the other hand, ...

When building a brand message, B2B marketing teams know that unless you’re a massively popular sports equipment manufacturer in Oregon, it’s never as easy as “just do it.” Your message is the quick ...

I remember when the Intel Inside campaign first launched in the ’90s. Many people in the technology industry were wondering why in the world a B2B company was spending money on consumer-targeted ...

To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

Content marketing is certainly the buzzword on everyone’s lips. In this digital age B2B marketers are required to engage with prospects more so. Harnessing the power of social media. Taking advantage ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. You may have found yourself ...

You can now send direct messages (DMs) to anyone on Twitter (as long as the user has opted-in that is.) The update opens up a new, private communication channel for brands wanting to connect with ...