WATERTOWN, N.Y. (WWTI) – The Watertown Wolves are looking for a name, not just any name, but a name for their new mascot. You can submit your suggestions on the Wolves Facebook page.
Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...