Artificial intelligence (AI) holds great promise for businesses today, especially for marketing teams who must anticipate customers' interests and behavior to achieve their goals. Despite the growing ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

Forbes contributors publish independent expert analyses and insights. Kathleen Walch covers AI, ML, and big data best practices. Jan 31, 2025, 07:41pm EST From hyperpersonalized customer experiences ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Predictive analytics is the weakest data skill among B2B marketers, their team and their organisation, according to B2B Marketing’s Data Skills Benchmarking Report. Only 27 per cent of marketers rated ...

If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days, the promise of multi-touch attribution (MTA) ...

Marketing teams are depending on predictive analytics in the artificial intelligence (AI) field to deliver results in several forms, including email, advertising and deal attribution. Marketers across ...

In this special guest feature, Keke Wu of Avention, outlines the need for B2B marketing predictive models to catch up to their B2C counterparts as well as methods for doing so. Keke Wu is Director of ...

Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

Adobe recently unveiled its new Adobe Marketing Cloud Exchange and upgrades to its Marketing Cloud solutions for predictive marketing, real-time analytics and mobile marketing. Loni Stark, Director of ...

What’s better than first-party shopper data? First-party shopper data paired with predictive analytics. That’s the thinking behind Adroit Digital’s acquisition of Arcametrics, a small North ...