In a town driven largely by tourism, Vail is looking to reorganize how it runs its economic development and marketing efforts. “The VLMD (Vail Local Marketing District) has been around since 1999 and ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. What’s the best way to structure and organize marketing in a ...

Carpigiani North America, an Ali Group company, announced changes in its sales and marketing organization structure designed to tap into its talented leadership bench and accelerate the company’s ...

How should a high performing marketing team be structured, run, and fit within an organisation with an international or global operation and footprint? This model looks at different structures and ...

A framework for aligning growth strategies and capabilities by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan and Shubu Mitra Marketing has never been more complex. Sweeping advances in ...

Picture the most successful companies in the world; they have one thing in common — an effective organizational structure. But what exactly does that entail and how can it make or break a business? If ...