This story was originally published on C-Store Dive. To receive daily news and insights, subscribe to our free daily C-Store Dive newsletter. Yesway has named Ray Harrison as its chief marketing and ...

Toano-based Lumber Liquidators has combined the roles of its chief marketing and merchandising officers. Marco Q. Pescara, the company's chief marketing officer since 2006, will serve as the firm’s ...

Merchandising is the strategy businesses use to sell products. It’s a broad category that covers everything from inventory decisions, to how products are displayed in-store, to how they are marketed ...

From marketing to merchandising: Fashion brands are deploying AI for inventory optimization, demand forecasting, and assortment strategy, moving beyond customer-facing uses. Big brands lead shift: ...

Advertising and merchandising are closely related concepts in the area of retail marketing and communications. Retailers use advertising to project a brand image and to drive traffic to retail stores ...

Marisa Thalberg, chief brand and marketing officer at Lowe’s, has left the home improvement retailer as part of a corporate reorganization. Lowe’s said last week that it was doing away with the CMO ...

Feizy has announced the appointment of Amy Charalambopoulos to the position of Vice President, Marketing & Merchandising. With a distinguished 15-year career at Ralph Lauren as Director of Brand ...

THESE ARE THREE common terms used to move products from manufacturer to end-user or customer. But, what do they really mean? Sure, there is some overlap, and for smaller companies at least, all three ...

CINCINNATI — Kroger Co. here, the largest traditional supermarket chain in the United States, knows its customers — perhaps as well as the mom-and-pop operators who can greet their shoppers by name.

Editor's Note: The following is a guest post from Trevor Legwinski, chief strategy officer of SearchSpring. In e-commerce, online merchandising refers to the art of displaying products or offers on a ...

Macy’s plans to restructure its merchandising and marketing operations in response to changes in the way customers shop in stores and online. It says it’s even contemplating an off-price business that ...