Adding marketing positions can be a tough choice for start-ups and small businesses. In many cases, founders like to personally manage sales and marketing—or else, they designate someone else on staff ...

The terms "upstream" and "downstream" refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while ...

Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations. For marketing managers to be efficient and effective in ...

Jane Shields is set to depart, with the company’s current online customer service director to take over marketing ...

Marketing directors are responsible for their company’s marketing and communications strategies, as well as overall branding and image. They prepare annual marketing plans, create a calendar of ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

Opinions expressed by Entrepreneur contributors are their own. Many marketing professionals aspire to become excellent marketing managers who can direct entire teams toward commercial and creative ...

When Eleonore Säll, GANT's global marketing director, joined the team she knew she wanted to push the 70-year-old clothing company to shift from traditional marketing to something new and bold. GANT ...

GM is looking for a new Global Marketing Director, per recent statements made by General Motors CEO Mary Barra. GM’s former Global Marketing Chief, Deborah Wahl, retired in March. Since then, GM has ...

In today’s saturated media landscape, the most successful brands are those that can leverage storytelling to build deeper connections with their audiences. Storytelling is more than a creative ...