You will set your marketing communication strategies according to your goals for both domestic and international markets. Domestically, you are likely familiar with marketing communications strategies ...

Hybrid thinking means being equally fluent in systems and story, moving seamlessly between analytics dashboards and narrative development.

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Press releases in 2026 serve a broader purpose than announcement distribution...When structured correctly, they ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

La Habra, California - February 05, 2026 - PRESSADVANTAGE - Daren Ng has announced a continued focus on the development ...

As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

If I had to describe European tech growth over the last few years with one word, it would be ‘disruptive’. While it may seem cliché, I’ve chosen this word for many reasons. Through a positive lens, ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

Following a national search, Bucknell University has announced the appointment of Kristine A. Brown, a communications and marketing leader with more than two decades of experience spanning higher ...