Learn the systematic process for sorting data to aid in your business decision-making. The core objective of market research is to provide evidence-based insights that decrease uncertainty and risk.

Collecting your own data and asking your own questions is incredibly helpful in the marketing research field. You can gain better understanding of the market and your customers than if you were just ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

The Barcode Group reports that 91% of consumers are dissatisfied with retail experiences, highlighting the need for market ...

In an increasingly complex and globalized business world, precise data and in-depth analysis have become more than just strategic tools. They form the foundation for sustainable decisions that ...

A recent study explored whether artificial intelligence (AI) can effectively replace humans in market research endeavors, shedding light on potential shifts in traditional research methodologies. The ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In the past, B2B decisions have largely been based on gut instinct, ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

Market research in 2026 will look a lot less like a lab and more like a live intelligence feed. AI is collapsing timelines, turning weeks of analysis into hours. What used to be a slow, episodic ...