If you follow any beauty accounts on Instagram, you’ve probably seen more than your fair share of makeup swatches. From lipsticks and eye shadows to highlighters, people love showing off how different ...

When all you see is an online photo of a makeup palette, it doesn't tell you much. It's impossible to know if a new shade of eye shadow or lipstick will really look good IRL, especially since most ...

Rainbow highlighters aren't a new trend, but I Heart Makeup's take on the item may be the most whimsical iteration of the product. After all, it's actually made by unicorns. The brand's newest release ...

Every makeup lover knows the importance of a swatch test. A palette might look and smell beautiful, but until you get it on your skin, you just don't know if you should buy. Well, now you can do the ...

Not all beauty lovers find shopping online any easier than doing so in person — especially for makeup. So when brands like Lunar Beauty announce a move to Sephora shelves, fans are thankful that the ...

Ah, boyfriends. You gotta love them, especially when the poor things are flung head first into the confusing world of beauty, entirely unaware of wtf is going on. Never has this dissonance been ...