Lay's is among the most popular brands of potato chips in the country. Their signature desi flavour - Magic Masala - boasts legions of fans across age groups. The distinctive combination of tanginess ...

‘What have you done to my Magic Masala? The magic is no longer there .. now it is meetha (sweet) masala,’ the influencer had stated in a video uploaded on his Instagram handle. The infuncer, ...

The clip was shared by Zervaan J Bunshah on Instagram. His video garnered a response from Bingo and Lay's. After an influencer posted a video ranting about the flavour of Magic Masala Lays, his video ...

Bingo has sent over their version of masala chips to the creator who was upset with Lay’s for reducing the spice levels of their masala chips. Advertisment Bingo has now reassured creator Zervaan J ...

In ITC Limited v Nestlé India Limited, the High Court of Madras has held that MAGIC MASALA is not descriptive in relation to "instant noodles" and granted an interlocutory injunction in favour of ITC ...

He was furious with the brand for reducing the spicy variant to a sweet snack. PepsiCo-owned Lay’s India has reassured creator Zervaan J Bunshah that the Magic Masala variant he loved will return soon ...

Instagram influencer Zervaan Bunshah's rant against a new flavour of ‘Lays Masala Magic’ went viral, prompting the Pepsico-owned snack maker, as well as its rival brand Bingo to respond. Bunshah, in ...