On one hand, calling Longines an undervalued brand is a silly idea. According to a 2020 Morgan Stanley report, it is the fourth largest Swiss watchmaker in the world—behind Rolex, Omega and (only just ...

After a quieter 2025 than perhaps most were expecting, Swiss watchmaker Longines has dropped a bombshell. The Saint-Imier favourite has unveiled a string of new references across the three-hand Spirit ...

Longines has long been associated with aviation and its pioneers. The 190-year-old brand was particularly busy in the 1930s, making the aviation watches worn by both Charles Lindbergh and Amelia ...

Accuracy probably doesn’t play too big of a role in most peoples’ watch purchases, and while practically speaking there’s not much reason to own something hyper-accurate, there’s an ineffable coolness ...

Maison balances its new Record collection at the same time as it shows off its quartz expertise, and historically strong transport links Longines celebrated its 185th anniversary at Baselworld by ...