About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for local searches? If not, you’re missing the chance to reach new customers ...

Customizing your small business offerings and online presence for local relevance is essential for growth, influencing how customers find and choose you. Localized marketing not only fosters community ...

In recent years, there’s been a noticeable shift in how small and midsized businesses (SMBs) approach marketing. After years of outsourcing to large, impersonal service providers, many are ...

With a national decline in newspaper advertising, small businesses can get some smoking deals on local print advertising space. But many aren? interested. The decline in newspaper circulation has ...

Visibility and personal connections are key in small-town business growth, with a strong lean on attending local events and engaging the community. An accessible online presence is critical even in ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. In 2025, customers are expecting more from brands. They’re no ...