Slogans and ad campaigns can be make-or-break for companies both new and old. Brands are notorious for quick, light, and catchy slogans expertly crafted to stick in your mind for days. Some slogans ...

"The value of performance." "Strength on your side." Any guesses? We all know "Just do it." Most of us know "Keeps going and going and going," even if it's more because of the Energizer bunny than the ...

A new study has uncovered the word properties that make slogans effective, as the researchers found that the attributes that make a slogan easier to process lead to it being more likeable but less ...

The choices are in for Merrillville’s new town slogan, and now it will be up to the residents to decide the one that will define the town for years to come. Residents are now invited to vote for the ...